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2 edition of multidimensional study of the key determinants of effective SME marketing activity. found in the catalog.

multidimensional study of the key determinants of effective SME marketing activity.

Jimmy Hill

multidimensional study of the key determinants of effective SME marketing activity.

by Jimmy Hill

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  • 37 Currently reading

Published by The Author] in [s.l .
Written in English


Edition Notes

Thesis (D.Phil.) - University of Ulster, 1999.

ID Numbers
Open LibraryOL18371640M

SME activity, this study identifies export characteristics compared with non-exporters including a consideration of firm-level determinants identified in the literature as sector, size, growth focus and age. Owner/Manager-specific characteristics are considered, including age, experience andCited by: underlines the importance of marketing competences and training that are absolutely necessary to make the most effectiveand efficient use of the internet potential. Keywords: SME, ICT, Internet Marketing. JEL Classification: M30, M aMarco Cioppi is professor of Business economics and management at the University of Urbino “Carlo Bo”.

Unlike other international marketing texts, International Marketing, An SME Perspective, takes a truly global approach that pulls in both Western and Asia-Pacific refers to Small and Medium-sized Enterprises, therefore the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local Cited by: A Study on Factors Affecting the Performance of SMEs in Malaysia M. Krishna Moorthy, Annie Tan, Caroline Choo, Chang Sue Wei, study found out that the use of marketing information can influence the performance of SMEs , Contingency theory and performance of SMEs. 1. Research Overview Small and Medium Enterprise Corporation Malaysia (SME.

This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was small and medium lines of Cited by: Determinants of International Marketing Strategy Abstract This study investigates various dimensions of competitive advantage and other factors as determinants of Ansoffs four types of growth strategy in an export marketing context. Multivariate discriminant analysis results show that top management vision and commitment, and international.


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Multidimensional study of the key determinants of effective SME marketing activity by Jimmy Hill Download PDF EPUB FB2

Download Citation | A Multidimensional Study of the Key Determinants of Effective SME Marketing Activity: Part 2 | This paper forms Part 2 of a monograph detailing a.

A multidimensional study of the key determinants of effective SME marketing activity: Part 1. International Journal of Entrepreneurial Behaviour and Research, 7 (5). Hill, J. (a), ‘A multidimensional study of the key determinants of effective SME marketing activity: Part 1’, International Journal of Entrepreneurial Behaviour &.

Hill, J. () ‘A multidimensional study of the key determinants of effective SME marketing activity: Part 1’, International Journal of Entrepreneurial Behavious & Research, vol. 7. A multidimensional study of the key determinants of effective SME marketing activity: part 1.

International Journal of Entrepreneurial Behaviours & Research. ; Vol. 7 (No. 5): pp. – CrossRef Google ScholarAuthor: Luca Cacciolatti, Soo Hee Lee.

Hill, Jimmy () "A multidimensional study of the key determinants of effective SME marketing activity: Part 1". International Journal of Entrepreneurial Behaviour & Research, 7 (5). ISSN Hill, Jimmy and Wright, Len Tiu () "A qualitative research agenda for small to medium-sized enterprises".

Marketing Intelligence. and presents a!Strategic Marketing Roadmap that will enable you and your team to create an emotional connection with your market, stay relevant, and thrive.

WHO ITÕS FOR This guide is designed for the CEO, owner and key executives of a!small to midsize enterprise (SME for short) and is a!minute read. The Strategic Marketing Roadmap.

A multidimensional study of the key determinants of effective SME marketing activity: part 1. International Journal of Entrepreneurial Behaviours & Research.

; Vol. 7(No. 5): pp. – CrossRef Google ScholarAuthor: Luca Cacciolatti, Soo Hee Lee. Hypotheses development Prior international business experience.

Prior international business experience of entrepreneurs or management teams in SMEs has been found to contribute to early internationalization as it can be drawn upon to compensate for the lack of organizational knowledge of foreign markets (e.g.

Bruneel, Yli‐Renko, & Clarysse, ; Love, Cited by: 3. studies which pinpoint that small medium enterprise are innovative and more efficient than large firms.

KEYWORDS: Innovation, Marketing, SME’s, Entrepreneurs INTRODUCTION Definition of what actually qualifies a small business as small is a fundamental problem that should have to be addressed: A small firm is actually defined as follows: Size: KB. A Multidimensional Study of the Key Determinants of Effective SME Marketing Activity: Part 1, ().

A perspective on regional and global strategies of multinational enterprises. A profile of new venture success and failure in an emerging : Iman Salem Ali Hajjaji. A Multidimensional Study of the Key Determinants of Effective SME Marketing Activity: Part 2. International Journal of Entrepreneurial Behaviour & Research.

7(6): Hogarth-Scott, S., Watson, K & Wilson, N. Cited by: 1. Posted in Inbound Marketing, Marketing Tagged digital marketing, elements of digital marketing About the Author: Stephen Moyers Stephen Moyers is an out of the heart writer voicing out his take on various topics of social media, web design, mobile apps, online marketing, entrepreneurship, startups and much more in the cutting edge digital world.

Efficient marketing strategies for SMEs Mark Asquith is marketing director at DMSQD, a Yorkshire-based design and marketing studio. - Author: Mark Asquith. Importance of appropriate marketing strategies for sustainability in a developing country: Case of bakery chains in India.

Importance of appropriate marketing strategies for sustainability in a developing country: Case of bakery chains in India (), ‘‘A multidimensional study of the key determinants of effective SME marketing.

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Ellson, Tony, – Culture and positioning as determinants of strategy:personality andCited by: You can write a book review and share your experiences.

Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them.

This statistic shows the effectiveness of selected digital marketing activities according to small to medium sized enterprise (SME) owners in. In order to address the fourth and final research objective, it is necessary to posit managerial recommendations for the supervisors employed at software SMEs.

One of the key results of the study was that some motivational practices (e.g. lack of involvement) had either been used inconsistently or delivered ambiguous results. J.P.J. de Jong (EIM) E. Brouwer (SEO) Strategic Study Determinants of the innovative ability of SMEs Literature review Zoetermeer, October B5 determents Pagina 1.

The purpose of this dissertation was to gain a more profound understanding of the role and practices of marketing in SMEs and, thus, to enhance the development of marketing theory in relation to this context. Traditionally, marketing theory has been developed based on studies on large Size: KB.Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through.

The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing.throughout the world. Hence, there is a need to explore the role of marketing orientation in SMEs as a distinct group of organizations (O’Regan & Ghobadian, Specifically, the relationship between organizational resources associated with market orientation and firm performance among SMEs is a topic deserving greater research attention.